About Us | The Faded Label Co.

 

There's something about a faded label that holds more character than anything new ever could. The chipped paint on a pump globe. The worn lithograph on an oil can. The sun-bleached sign above a roadside filling station that hasn't pumped gas since 1967.

The Faded Label Co. exists to keep that art alive — on the products you use every day. Every design in our shop is rooted in the golden age of American roadside advertising, vintage beverages, the sporting life, and the music that defined a generation.

We put it on your coffee mug. Your walls. Your truck. Your morning.

The Faded Label Co. was founded by Tom Spanier, a collector and researcher of vintage American petroliana and roadside advertising art. Our designs are sourced from original silk screen prints — hand-rendered artwork from the 1920s through 1950s — preserved and brought to life on products made for everyday use. Every brand in our collection has a real history and a real story behind it.

We're based in Oklahoma City, Oklahoma — right in the heart of Route 66 country. Our mailing address is 1724 NE 42nd St, Suite 21, Oklahoma City, OK 73111.

For questions, orders, or just to talk vintage Americana — reach out at hello@thefadedlabel.com. We reply within 1-2 business days. Or Call 405-254-6041

Good labels never really fade.