Ace High didn't pick a lane. Midwest Oil Company marketed this brand straight at two audiences at once — drivers and aviators — and the artwork never let you forget it. That biplane cutting across the emblem wasn't decoration, it was the whole pitch: fuel good enough for the sky is good enough for your car.
Printed on a soft, broken-in cotton twill cap with deliberate distressing built in from day one. Unstructured, low-profile six-panel construction with a curved visor, self-fabric hideaway strap, and metal D-ring for an adjustable fit. Each hat carries slight natural variation in distress and color, so no two wear in exactly the same way. Spot clean with warm water and dish soap; a soft-bristled brush handles the stubborn spots.
Ace High's blue-red-white starburst color scheme and dual auto/aviation marketing made it one of the more distinctive regional oil brands of its era, a period when a bold color scheme and a good story were half of what sold a tank of gas. Surviving cans, signs, and globe lenses from this brand are scarce enough that most petroliana collectors have seen more photographs of Ace High pieces than the pieces themselves.
The perfect gift for classic car enthusiasts, private pilots and aviation buffs, garage-workshop regulars, gas station history collectors, and anyone who wants a cap with a story behind the logo instead of just a logo.
The Faded Label Co. — keeping the golden age of American roadside art alive, one product at a time.
