Ben Franklin Gasoline Ceramic Coaster Set — Vintage Oklahoma Petroliana Gift | The Faded Label Co.

The Ardmore refinery has had many names. It started as the Cameron Refinery in the early 1920s, became the Wirt Franklin Refinery, then the Ben Franklin Refinery — named in sequence for the man who built the Oklahoma oil industry from the ground up. That same refinery eventually became Valero. It is still running today. That's the brand on your coaster set.

Set of four ceramic coasters, each 3.75 inches square. High-gloss MDF surface with full-color print — the Ben Franklin Gasoline Ethyl logo reads sharp and clean. Cork backing protects surfaces and keeps coasters in place. Slim profile at 0.16 inches. Wipe clean with a dry cloth.

Wirt Franklin arrived in Ardmore in 1905, established a law practice, and by 1913 had pivoted decisively to oil — playing a pivotal role in establishing the Healdton Field. He went on to found the Independent Petroleum Association of America, fighting at President Hoover's Oil Conservation Conference on behalf of independent producers against federal production restrictions. The Oklahoma town of Wirt, near Healdton, was named directly after him. The Ben Franklin brand carried that legacy forward on the pump island — and a complete Ben Franklin Premium Regular Gasoline globe in 9.0 condition recently hammered at Morphy's auction for $10,000–$14,000.

The perfect gift for the Oklahoma history collector, the petroliana enthusiast who knows the Healdton Field story, the Ardmore or southern Oklahoma connection, or anyone who understands that the best brands are built on real ground by real people.

The Faded Label Co. — keeping the golden age of American roadside art alive, one product at a time.