The bison on this sign is running, not standing. That's the choice that makes it work — a heavy animal at full stride, drawn in dense black pen strokes with the grass under it scratched in the same hand, on a plain white field with red lettering.
Printed on a Gildan 18500 heavy blend hooded sweatshirt — 8 oz cotton-poly, classic fit, double-lined hood with a color-matched drawcord and a front pouch pocket. Tubular knit with no side seams. Tear-away label. Machine wash cold, tumble dry low.
Plains imagery was standard issue for gasoline brands across the middle of the country, and most of them settled for a static profile that could be printed cheaply. Buffalo went with fine line work instead, the kind of engraving-style illustration that costs more to reproduce and reads as older than it usually is. This design comes from a 1980s silk screen ceramic reproduction of the original graphic, part of a set that has been in the family collection for decades.
The perfect gift for the Plains collector, the sign hunter drawn to pen-and-ink over flat color, the restorer with a Midwestern project car, the dad who grew up somewhere the bison were on the license plates, and anyone who wants an animal on the chest that looks drawn rather than designed.
The Faded Label Co. — keeping the golden age of American roadside art alive, one product at a time.
