Herbert Champlin was a banker in Enid before he was an oil man, which explains the logo. Most refiners of the era reached for an animal or a crown. Champlin Refining reached for a Maltese cross and an interlocking monogram — the visual language of a company that wanted you thinking about solvency. The orange cross with the blue C ran on Oklahoma pumps and cans for decades.
Printed on a Gildan 18500 heavy blend hooded sweatshirt — 8 oz cotton-poly, classic fit, double-lined hood with a color-matched drawcord and a front pouch pocket. Tubular knit with no side seams. Tear-away label. Machine wash cold, tumble dry low.
The mark reproduced here comes from a 1980s silk screen ceramic reproduction of the original Champlin graphic, part of a set that has been in the family collection for decades. Enid sat in the middle of the Oklahoma boom, and Champlin was one of the state's own — not a Standard Oil descendant, not a coastal major, just a refiner who put his name on the product and kept it there.
The perfect gift for the Oklahoma native who left and still tells people where he's from, the collector who already owns the sign, the restorer working on something with a straight six, the dad whose garage has more shelving than parking, and anyone who thinks a company logo should look like it means it.
The Faded Label Co. — keeping the golden age of American roadside art alive, one product at a time.
