Conoco's Minute Man predates the company most people think of today. This design ran on visible/gravity-flow gas pumps from 1918 through 1926, retired by 1929 — a narrow window that makes original examples some of the earliest branded petroliana still turning up at auction.
Printed on a soft, broken-in cotton twill cap with deliberate distressing built in from day one. Unstructured, low-profile construction with a curved visor, self-fabric hideaway strap, and metal D-ring for an adjustable fit. Each hat carries slight natural variation in distress and color, so no two wear in exactly the same way. Spot clean with warm water and dish soap; a soft-bristled brush handles the stubborn spots.
Conoco itself traces back to 1875, founded in Ogden, Utah as the Continental Oil and Transportation Company, later absorbed into Standard Oil before regaining independence after the 1911 breakup. The Minute Man emblem belongs to that early, independent chapter — before Conoco became the company generations of drivers would come to know.
The perfect gift for petroliana collectors chasing early-era pieces, classic car enthusiasts, gas station history buffs, garage and man-cave decorators, and anyone who appreciates the oldest chapter of a brand's story.
The Faded Label Co. — keeping the golden age of American roadside art alive, one product at a time.
