This one wasn't a product sign. Gulf Dealer identified the station itself — orange disc, navy wordmark with a hard white drop shadow, one word underneath telling you the man inside was authorized. Simple, loud, and readable from a moving car, which was the entire brief.
Printed on a Gildan 18500 heavy blend hooded sweatshirt — 8 oz cotton-poly, classic fit, double-lined hood with a color-matched drawcord and a front pouch pocket. Tubular knit with no side seams. Tear-away label. Machine wash cold, tumble dry low.
Gulf came out of Spindletop with Mellon money behind it and built its business on the retail end when most of the industry still thought of gasoline as something you bought at a hardware store. The orange disc became one of the most reproduced shapes in American roadside advertising, and the dealer version is the one that hung out front rather than on the pump. This design comes from a 1980s silk screen ceramic reproduction of the original graphic, part of a set that has been in the family collection for decades.
The perfect gift for the collector who prefers station signage to pump plates, the racing fan who knows the orange from Le Mans, the restorer building a period-correct service bay, the dad who pumped Gulf in high school, and anyone who wants a graphic that reads across a parking lot.
The Faded Label Co. — keeping the golden age of American roadside art alive, one product at a time.
