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Jenney Hy-Power Hoodie — Vintage Boston Petroliana | The Faded Label Co.

Jenney Hy-Power Hoodie — Vintage Boston Petroliana | The Faded Label Co.

Regular price $59.99 USD
Regular price Sale price $59.99 USD
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A working refinery, silhouetted in black against pale gold — smokestacks trailing exhaust, storage tanks, a flare stack burning, a tank car sitting on a siding. Jenney put its actual plant on the sign instead of an animal, which almost nobody did, and the word BOSTON sits underneath it in small type.

Printed on a Gildan 18500 heavy blend hooded sweatshirt — 8 oz cotton-poly, classic fit, double-lined hood with a color-matched drawcord and a front pouch pocket. Tubular knit with no side seams. Tear-away label. Machine wash cold, tumble dry low.

Solvenized Hy-Power reads around the rim — a proprietary process name of the kind refiners invented constantly to suggest their fuel had been through something a competitor's hadn't. The industrial imagery is the real story here. Most brands sold romance: an eagle, a crown, a bear, a chief. Jenney sold the plant, on the theory that a customer who saw the smokestacks would trust what came out of the pump.

The perfect gift for the New England collector, the industrial history reader, the restorer who likes a mark with machinery in it, the dad who grew up around a plant, and anyone who wants a refinery skyline instead of a mascot.

The Faded Label Co. — keeping the golden age of American roadside art alive, one product at a time.

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