Read the inner ring before the outer one. It says Washington — Oregon — Idaho. Montana Gasoline sold Chief across the Pacific Northwest, which means the brand name was doing marketing work rather than geography, and the sign quietly tells on itself if you look closely enough.
Printed on a Gildan 18500 heavy blend hooded sweatshirt — 8 oz cotton-poly, classic fit, double-lined hood with a color-matched drawcord and a front pouch pocket. Tubular knit with no side seams. Tear-away label. Machine wash cold, tumble dry low.
The center portrait is rendered in four flat colors with a white and cream headdress sweeping across most of the disc, and the word Chief runs beneath it in a loose script that breaks from the hard geometric lettering around the rim. Regional brands like this one covered a few states and then disappeared into a larger company, which is why their signage turns up in far smaller numbers than the majors. This design comes from a 1980s silk screen ceramic reproduction of the original graphic, part of a set that has been in the family collection for decades.
The perfect gift for the Pacific Northwest collector, the sign hunter who works regional brands instead of majors, the restorer with a project delivered new in Spokane or Boise, the dad who reads the small ring first, and anyone who likes a brand name that doesn't match its territory.
The Faded Label Co. — keeping the golden age of American roadside art alive, one product at a time.
