Red Hat Royal 400 Coaster Set — Vintage Rare Petroliana Gift | The Faded Label Co.

Red Hat and Royal 400 were rare enough that most collectors have never held a piece in person — and that scarcity has a reason behind it. Standard Oil, makers of Red Crown, sued to stop Red Hat from using a name and mark they considered too close to their own trademark.

Set of 4 cork-backed coasters, 3.75" x 3.75" square. High-gloss printed MDF top, natural cork base protects surfaces. Vintage Red Hat Royal 400 emblem printed in full color.

Royal 400 was the independent motor oil sold alongside Red Hat gasoline — a small operator's answer to the majors, caught in the crossfire of a trademark fight bigger companies didn't have to worry about.

The perfect gift for petroliana collectors who chase genuinely rare brands, classic car enthusiasts, and gas station history buffs who like a good trademark-fight story.

The Faded Label Co. — keeping the golden age of American roadside art alive, one product at a time.