A traffic signal with the word GO lit beside it. Signal Gasoline built its entire identity on the newest piece of street furniture in America — at a moment when most drivers had only recently encountered one — and got a mark that told you what to do without using a verb about fuel.
Printed on a Gildan 18500 heavy blend hooded sweatshirt — 8 oz cotton-poly, classic fit, double-lined hood with a color-matched drawcord and a front pouch pocket. Tubular knit with no side seams. Tear-away label. Machine wash cold, tumble dry low.
The signal drawn here is the pedestal type that stood in the middle of intersections before overhead mounting took over, which places the graphic in the era when traffic control was still a novelty worth advertising against. Black field, chrome yellow lettering, red ring — the same color logic the signal itself ran on. This design comes from a 1980s silk screen ceramic reproduction of the original graphic, part of a set that has been in the family collection for decades.
The perfect gift for the collector drawn to marks built from everyday objects, the traffic engineer with a sense of humor, the restorer with a prewar car and a period-correct garage, the dad who narrates every yellow light, and anyone who wants a logo that gives instructions.
The Faded Label Co. — keeping the golden age of American roadside art alive, one product at a time.
