Before the dinosaur there were stripes. A disc of vertical green bars on white, ringed in green with SINCLAIR GASOLINE in red — no animal, no mascot, no logo in the modern sense. Just a pattern, which is what a trademark could be before mascots took over.
Printed on a Gildan 18500 heavy blend hooded sweatshirt — 8 oz cotton-poly, classic fit, double-lined hood with a color-matched drawcord and a front pouch pocket. Tubular knit with no side seams. Tear-away label. Machine wash cold, tumble dry low.
The striped disc is the early Sinclair identity, and it works on pure recognition — nothing else on the road looked like it, so nothing else needed to be said. Dino arrived later and eventually swallowed the brand's whole visual identity, which is exactly why this version reads as unfamiliar even to people who grew up with Sinclair stations.
The perfect gift for the collector who prefers the mark that got replaced, the designer interested in pre-mascot trademarks, the restorer with a green-and-red shop, the dad who assumed Sinclair was always the dinosaur, and anyone who wants a graphic that's pure pattern.
The Faded Label Co. — keeping the golden age of American roadside art alive, one product at a time.
