A cracked Liberty Bell over a quartered shield, and the word Independent set above it in letters small enough that you have to lean in. Smith Oils picked the most loaded symbol in American iconography to make a point about who they weren't beholden to, then rendered it in black on a field of chrome yellow.
Printed on a Gildan 18500 heavy blend hooded sweatshirt — 8 oz cotton-poly, classic fit, double-lined hood with a color-matched drawcord and a front pouch pocket. Tubular knit with no side seams. Tear-away label. Machine wash cold, tumble dry low.
Pure Oils runs on ribbons flanking the shield, which reads SMITH twice — once across, once down, sharing the letter M. That kind of crossword-puzzle monogram shows up repeatedly in petroliana from the period, when a company's mark had to work on a can, a pump plate, and a building sign without losing legibility at any size. This design comes from a 1980s silk screen ceramic reproduction of the original graphic, part of a set that has been in the family collection for decades.
The perfect gift for the collector drawn to the small independents, the graphic designer who appreciates a monogram that actually solves a problem, the restorer with a shelf of obscure quart cans, the dad who prefers the brands nobody's heard of, and anyone who likes a Liberty Bell used for something other than a Fourth of July sale.
The Faded Label Co. — keeping the golden age of American roadside art alive, one product at a time.
