The spaniel made the label, and the label made history. Spaniel Brand Superfine Flashlight Fire Crackers is one of the more warmly illustrated entries in mid-century American fireworks packaging — a label that leads with genuine affection rather than attitude, and holds up completely on garment-dyed cotton six decades later.
Printed on a Comfort Colors 1717 garment-dyed heavyweight tee — 6.1oz ringspun cotton, relaxed unisex fit, soft vintage wash finish that looks broken-in from the first wear. Available in multiple colorways including Black, White, Blue Jean, Chambray, Grey, True Navy, Ivory, Blue Spruce, and Brick. Unisex sizing, true to size. DTG printed, machine washable cold, tumble dry low.
Cocker spaniels were among the most popular dogs in America throughout the postwar era — the breed dominated AKC registrations through most of the 1940s and 1950s — and Spaniel Brand knew its audience. The illustration has the easy confidence of an era when commercial art was taken seriously enough to hire people who knew how to draw. The result is a label that reads as warmly today as it did on paper at the stand sixty years ago.
The perfect gift for vintage fireworks and label collectors, spaniel and dog lovers with a taste for American history, 4th of July enthusiasts, fans of mid-century commercial illustration, and anyone who thinks the best graphic on a great shirt is the one with a story behind it.
The Faded Label Co. — keeping the golden age of American art alive, one product at a time.
