Three words around a diamond tell you exactly how Wilcox saw itself: Producers, Refiners, Marketers. Most companies picked one and bought the rest. Wilcox put all three on the sign, wrapped them around a navy diamond, and laid the whole thing over a red X you can read from the highway.
Printed on a Gildan 18500 heavy blend hooded sweatshirt — 8 oz cotton-poly, classic fit, double-lined hood with a color-matched drawcord and a front pouch pocket. Tubular knit with no side seams. Tear-away label. Machine wash cold, tumble dry low.
The center of the diamond carries the Wilcox name in a compressed vertical lockup, the kind of tight art-deco lettering that dates a mark to the late 1920s and 1930s more reliably than most other clues. Full integration — pulling it out of the ground, refining it, and selling it at your own pumps — was the independent's argument against the majors, and Wilcox made that argument on every sign it hung. This design comes from a 1980s silk screen ceramic reproduction of the original graphic, part of a set that has been in the family collection for decades.
The perfect gift for the collector who reads the small type on a sign first, the oil-patch family with roots in the independents, the restorer with a shop full of red-white-and-blue enamel, the dad who explains vertical integration at dinner, and anyone who likes a mark built out of type instead of a mascot.
The Faded Label Co. — keeping the golden age of American roadside art alive, one product at a time.
